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Creating A Marketing Budget

Creating a Marketing Budget for More Profit

Marketing is one of the most important activities of any business. Many organizations are so focused on how to get the next big client that they lose sight of the long range goals. If you do not have an experienced marketer on staff, hire a professional consultant...

Business Marketing Strategy: host your event better

Business Marketing Strategy: host your event better Every now and then I come across people who are not fully aware of the role and value of marketing - and how a business marketing strategy can be a powerful tool to…

It’s time to build Your Membership Growth Strategy

It's time to build Your Membership Growth Strategy If you're an association executive, you know this: membership growth can be your daily objective. I went to an industry event this week, hosted by the Canadian Marketing Association's (CMA's) local Ottawa…

Innovative Associations: How you can become one

Innovative Associations: How to become one Innovative associations: Infuse Five is often asked to help its association clients with communication presentation tools or membership driving pieces. What subsequently happens is a whole lot more. Clients discover how we can take…

10 Trends in Association Meetings and How To Use Them

What do your members want this is the question at hand The solution will bring forth recruit, renewal and demand. This month, the Sales and Marketing VP for the Vancouver Convention Centre presented on the newest developments in association expos…

Holiday shopping market research or Big Brother watching?

When the American Thanksgiving approaches, most of Canada is aware of this momentous occasion. The day is mostly about turkey, and football (for some, not necessarily in this order). However, their long weekend is focused on sales and shopping. New…

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