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Business Marketing Strategy: host your event better

Business Marketing Strategy: host your event better Every now and then I come across people who are not fully aware of the role and value of marketing - and how a business marketing strategy can be a powerful tool to…

10 Trends in Association Meetings and How To Use Them

What do your members want this is the question at hand The solution will bring forth recruit, renewal and demand. This month, the Sales and Marketing VP for the Vancouver Convention Centre presented on the newest developments in association expos…

Holiday shopping market research or Big Brother watching?

When the American Thanksgiving approaches, most of Canada is aware of this momentous occasion. The day is mostly about turkey, and football (for some, not necessarily in this order). However, their long weekend is focused on sales and shopping. New…

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