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Benefits of a Strategic Communications Plan

Associations work in a special way and using a strategic communications plan can be the tool you need for member growth and success. Many non-profit and not-for-profit associations are driven by its mission, objectives, audiences and what their stakeholders want.…

It’s time to build Your Membership Growth Strategy

It's time to build Your Membership Growth Strategy If you're an association executive, you know this: membership growth can be your daily objective. I went to an industry event this week, hosted by the Canadian Marketing Association's (CMA's) local Ottawa…

Innovative Associations: How you can become one

Innovative Associations: How to become one Innovative associations: Infuse Five is often asked to help its association clients with communication presentation tools or membership driving pieces. What subsequently happens is a whole lot more. Clients discover how we can take…

A Funny and Effective Ottawa PSA

What do you think of this PSA? Public Service Announcements (PSAs) sometimes fulfill its corporate responsibility with an ad that can be, frankly, lacklustre. However, Ottawa Public Health has gotten it right. OPH has launched a new social media campaign…

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