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Social Brands – Learn from the Best Social Brands of 2012

Social Brands - Learn from the Best Social Brands of 2012 [col3]Top 50 Social Brands of 2012 Twitter Apple Facebook Google Disney LG YouTube Microsoft Amazon BBC Nike Ford NBA Sony NFL McDonald's Starbucks Yahoo Walmart Samsung eBay Nintendo ESPN…

Black Friday comes to Canada – Ready?

Black Friday comes to Canada - Ready? Associations and small and medium sized businesses: Where is the line that should be drawn for Black Friday and holiday sales and promotion? In the United States, Thanksgiving is today. Apparently, with Black…

Benefits of a Strategic Communications Plan

Associations work in a special way and using a strategic communications plan can be the tool you need for member growth and success. Many non-profit and not-for-profit associations are driven by its mission, objectives, audiences and what their stakeholders want.…

Business Marketing Strategy: host your event better

Business Marketing Strategy: host your event better Every now and then I come across people who are not fully aware of the role and value of marketing - and how a business marketing strategy can be a powerful tool to…

It’s time to build Your Membership Growth Strategy

It's time to build Your Membership Growth Strategy If you're an association executive, you know this: membership growth can be your daily objective. I went to an industry event this week, hosted by the Canadian Marketing Association's (CMA's) local Ottawa…

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