About the Principal Consultant
Sandra M. Hamway, Principal Consultant
Sandra has a long and distinguished career spanning over 15 years of strategic marketing, trade show and event management experience within associations and corporations.
What makes her different? She listens. She is committed to understanding your business and she will tell you exactly what it is you need to rise to the next level of success.
Her focus is on results. She is able to apply her skills to any size event, with style and effect. Her event expertise has taken her across North America to manage an event from concept to execution with post-event analysis.
Sandra has also held marketing positions at major corporations during a four-year work term in New York City and has a keen understanding of what it takes to turn a project into a key business opportunity.
Sandra holds a Bachelor of Arts Degree (Sociology) from Trent University, as well as an Advertising Diploma from Algonquin College. Sandra is also a proud member of Meeting Planners International (MPI) and Canadian Society of Professional Event Planners (CSPEP).
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Sandra’s expertise includes strategic lead generation campaigns such as direct mail programs,
communications, and trade show and event management. She has planned,
promoted and executed hundreds of corporate events and activities.






Marketing
&
Event
Planning