How to increase your ROI on trade show event marketing. Can you believe January is already behind us? Most businesses are revving up for a busy year of B2B trade events. Biztradeshows.com states: ‘Trade Fairs have evolved into one of the most important Buyer-Seller meeting platforms. Most of the leading manufacturers spend up to 10% … Read more
Twitter is here to stay with over 300 million users and can become a powerful part of your business marketing and communication mix. What is Twitter? It is a free microblog, or social messaging tool that enables people to stay in touch with each other using short text messages (140 characters, to be exact). Twitter … Read more
When the American Thanksgiving approaches, most of Canada is aware of this momentous occasion. The day is mostly about turkey, and football (for some, not necessarily in this order). However, their long weekend is focused on sales and shopping. New promotion campaigns and purchase incentives flood new and traditional media channels. The airwaves enable us … Read more
Yes, it’s that time of year again. The annual North American Christmas/holiday party. In reality, it’s an event where emotions range from your people eager to attend to one of avoidance at all costs. Why not change things up this year and surprise your staff with a personal touch (soft values) while strengthening your brand? … Read more
The move from cards to phone payments is upon us. Who wants to carry multiple cards in a bulging wallet when your loyalty/credit cards can all be virtually stored? Starbucks has figured out and implemented the technology and marketing strategy across North America. Starbucks understands the value of innovative marketing – and it continues to … Read more
When you are planning your marketing strategies it is a good idea to continually inject fresh ideas and try new ways to get your audience’s attention. Enter the QR code. First made by Denso Wave, a Japanese manufacturer of automatic data capture equipment, QR codes were created in 1994 to originally track car parts. Yes, … Read more
Sure, without a marketing plan you can enjoy some short term success. But, see what you can achieve when your human resources and finances infuse a marketing focus.